Shankar Jaikishan gave birth to distinct persona for each actor in their movies. They created a chaplin-like tramp image for Raj Kapoor, aggresive romantic image for Shammi Kapoor, and gentle and around-the-tree persona for Rajendra Kumar among others. The movies of respective actors carried music appropriate to their screen persona invariably.
Shankar and Jaikishan with singers Mukesh and Lata Mangeshkar
